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The Economist
magazine has enjoyed industry leading growth in circulation over the last five years. Editorially, the magazine continues
to be a must read for senior business people, opinion leaders, financiers and politicians alike. To capitalize on our growing
readership and future investments in the brand in the US, The Economist is growing our advertising team. The Economist is looking to recruit a talented Online Advertising
Sales Executive to grow revenues across our print and online properties.
Job Duties and Responsibilities:
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Effectively manage all
aspects of your given territory, understanding your clients business, building & managing relationships, managing expenses
& travel budgets, and understanding the competitive set.
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Meet and exceed monthly,
quarterly, and annual advertising revenue
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Proactively manage assigned
categories of advertisers, analyzing usage trends within categories, and working closely with counterparts in other sales
offices in developing new business.
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Grow North American market
share of online ad units, and dollars against competitive set.
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Maximize revenues from
existing advertisers while proactively seeking out and converting new business on a consistent basis.
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Build and maintain relationships
with all levels of personal on assigned advertising agencies and clients (this includes, but not limited to assistant media
planners all the way up to owner/partners).
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Develop and foster strong
relationships with clients and advertising agencies to maintain The Economist's position as a high quality and valued brand.
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Participate in active
teamwork with local and global sales and marketing teams.
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Report and forecast sales
revenue on regular basis.
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Develop a client strategy
for each individual account, working with the Sales Manager.
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Work with Traffic department
to ensure optimization, online campaigns deliver as booked, and billing issues are resolved in a timely and accurate fashion.
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